Discover the step-by-step DIY Action Plan to reach the top of Google local search results fast!
Why Do You Need a Google Business Profile?
Google and the pandemic have made the Google Business Profile (previously known as Google My Business or GMB) the most important local marketing tool for small and medium-sized businesses. This presents you with a fantastic opportunity to learn everything you need to know about your Google Business Profile listing and start generating organic traffic for years to come.
People use Google to find the nearest gym, the nearest dry cleaner, and the nearest shop where they can purchase food.
Google Business Profiles, one of the search engine’s most popular offerings, may help you become more visible to individuals searching for your products or services.
The search engine has easily retained its position as the most popular search engine in the world, with over 92% of the search market share, and it is only growing.
Therefore, it is vital for businesses to optimize their sites for Google search.
The more “searchable” your company is, the more likely it is that potential clients will find you.
Google Business Profile (GMB) is no longer optional — it's an essential part of any business's online presence and often the first place customers look for up-to-date information about your company. In the age of Covid-19, this is more true than ever.
If your customers want to find your new opening hours or want to call you to inquire about your health and safety protocols, you can bet they aren't going to crack open the Yellow Pages.
Instead, they're going to Google your business's name and check the right-hand panel for the information they need.
Creating, authenticating, and correctly optimising your Google Business Profile account is a priceless opportunity, which is why you should make use of it to the maximum.
So, here we are with our latest DIY Action Plan, Google My Business 4.0.
In each chapter of the guide, we’ll cover a different topic, and by the end of the guide, you should have a foundational understanding of what a Google Business Profile is and how to use it to gain more visibility in local search for your, or your client’s, business.
Throughout the DIY Action Plan, keep your eyes peeled for top tips, expert advice, and recommended resources.
THE ACTION PLAN
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Check Out The Stats
The events of the past year have catapulted Google Business Profiles into the digital marketing spotlight.
Every month, an average business gets 59 actions from their Google Business Profile listings, and 49% of those businesses get 1,000+ views monthly. (Does yours?)
Eighty-six percent of people looked at the location of a business through Google Maps (Backlinko, 2020).
Businesses enjoyed a 61 percent increase in calls from January to July 2020 thanks to their Google Business Profile listing. (Small Business Trends, 2020).
More than 5 percent of views on a Google Business Profile page result in a conversion (Search Engine Journal, 2019).
Mobile queries centred around “where to buy” and “near me” keywords increased by over 200 percent in the last two years.
THE ACTION PLAN
The Google Business Profile is an excellent way to build trust with your customers and satisfy any concerns they may have.
Amid the Covid-19 pandemic, it's more crucial than ever that you utilize and optimize GMB to display accurate, updated information about your business.
Think of your GMB panel as the first point of contact between you and your customer.
If your business hours or description are out of date, you can lose a customer's trust and miss out on the lifetime value of the relationship.
Just use the tips and information we covered to get started.
Using the strategy and information provided in our DIY Action Plan, you'll have an effective Google Business Profile listing that will get you top rankings.
THE ACTION PLAN
Google My Business 4.0
Check out below what you get in our massive, info-packed
“Google My Business 4.0 Premier Action Plan!"
Learn how to manage, optimize, and grow your business using a Google Business Profile!
Master Google Business Profile for Better Business in 2022!
A recent Google report found that 60% of smartphone users contacted businesses directly through the Google Business Profile interface using the “click to call” option.
Clearly, Google Business Profile is no passing fad, as shoppers are using it as their primary contact method with local businesses.
If you want to understand and master the essentials of the Google Business Profile, then make sure to download the DIY Action Plan for more insights and knowledge.
THE ACTION PLAN
#1 Google Business Profile: An Overview
a. What is a Google Business Profile?
b. Where does a Google Business Profile listing show up online?
c. How consumers use Google Business Profile.
d. Who qualifies for a Google Business Profile listing?
e. Ways Google Business Profile benefits consumers.
f. How to use Google Business Profile for local marketing.
g. How to use Google Business Profile for SEO
#2 Google Business Profile: New Features and Updates
a. Your profile is not going away anywhere.
b. Manage your Google Business Profile directly on Google.
c. Google Business Profile messaging on Desktop.
#3 How to Improve Your Google Business Profile Ranking
a. Why have an optimized Google Business Profile listing?
b. How to optimize your Google Business Profile listing.
c. How to claim it for your business.
d. Carefully complete all the sections of your profile.
e. Keep your Google Business Profile active.
#4 How to Set Up Your Google Business Profile?
a. Set Up Your Google Business Profile.
b. Google Business Profile Login
c. Claim Your Business on Google
d. Google Business Profile Categories
e. For Business Locations with Multiple Categories and Departments
f. Verify Your Business on Google
g. Bulk Locations on Google Business Profile
h. Add Descriptions to Google Business Profile
i. Google Business Profile Photos And Videos
j. Adding Services and Menus on Google Business Profile
#5 How To Add Keywords To Google Business Profile?
a. Add Keywords to Your Google Business Profile Description
b. Put Keywords In Your Google Business Profile Posts
c. Get Customers to Put Keywords in Your Reviews
d. Add Keywords to Your Business Q&A Section
e. Don’t Add Keywords to Your Google Business Name
f. How to Change Keywords On Google Business Profile
g. Finding the Right Keywords for Your Google Business Profile Listing
#6 Google Business Profile Insights and Analytics: How to Use Them.
a. What Is Google Business Profile Insights?
b. Google Business Profile Analytics: Metrics You Should Know
c. How Customers Search For Your Business
d. Where Customers Discover Your Business On Google?
e. What Your Business Is Known For?
#7 A Guide to Creating Winning Google Business Profile Posts
a. Types of Google Business Profile Posts
b. How do you create Google Business Profile posts?
c. Tips To Get The Most Out Of Your Google Business Profile Posts
#8 Practitioner Listings in Google Business Profile
a. Solo-Practitioner Listing
b. Multiple Practitioners Listing
c. Reviews For Practitioners
d. How To Create A Practitioner Listing On Google Places
#9 Big Mistakes to Avoid with Google Business Profile Listing
a. Business Name
b. Unclaimed Listings
c. Missing information
d. Ignored reviews
f. Map Locations
g. Photos & Videos
#10 Everything You Need to Know About Google Knowledge Panel
a.What is Google Knowledge panel?
b. How to Get A Google Knowledge Panel
c. How to edit google Knowledge Panel?
d. How Is a Business Profile Different from a Google Knowledge Panel?
#11 The Complete Guide to Getting Google Reviews
a. Why are Google Reviews Important?
b. How to Track Google Reviews
c. Receiving Google Review Alerts via Email
d. Why Do Google Reviews Disappear?
e. Responding to Your Reviews on Google
f. How to Respond to Reviews Using Google Business Profile
g. How to Get More Google Reviews
#12 Business Case studies
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EVERYTHING YOU NEED
This cheat sheet is a practical tool that will guide you through the easy-to-follow steps of the whole training. Each aspect of training is broken down into easy and executable steps that will help you master the process and keep the entire training at your fingertips. It makes following the DIY Action Plan easier.
The Mind Maps give you a broad outline of the entire training program. With this handy tool, you'll have a comprehensive understanding of the complete training and be able to absorb the contents easily.
This is a comprehensive research report that provides useful links to help keep your Google Business Profile current. It includes references to YouTube videos, informative blogs, various tools like review trackers you can use, current training courses, and infographics.
Your Time Is Now.
Let's get your Local Business Google ready with an optimized Google Business Profile that will generate organic traffic for years to come.